CHOVILA’S STORY

An unqualified doctor can harm a person. An unqualified feng shui teacher can harm a family. An unqualified politics teacher can harm a country. An unqualified culture educator can harm one human life.

Mahatma Gandhi
(A national hero, spiritual leader of the Indian people) once said:
“A nation’s culture resides in the hearts and in the soul of its people”

Zen Master Thich Nhat Hanh – Lang Mai Buddhist monk is a famous Vietnamese Zen master who has widely spread his own Buddhist discipline and had great influence all over the world, once said:
“The past is gone, the future has yet to come, and if we don’t come back to ourselves at the present moment, we can’t keep pace with life.”

For the above reasons, CHOVILA has chosen “Cultural Heritage” in the field of “Lacquer” in the art style “Awakening” to:
+ Help customers, when contemplating Chovila’s works, to have peace of mind, slow down, find their true self, and gain relief from the chaos of everyday life.
+ Preserve lacquer cultural heritages, promoting great values of Vietnamese cultural specificity through our works, contributing to promoting the development of Vietnamese traditional lacquer villages
+ Create a cultural bridge to connect Vietnamese lacquer with international friends.

MISSION
Spread a awakening lifestyle, contribute to the preservation of lacquer cultural heritages, promote Vietnamese lacquer culture to the world, give its members a fulfilled life of both material and spiritual aspect.


VISION

The company has the greatest international influence in the cultural activities of awakening lacquer.

CORE VALUES
+ Woke life
+ Social contribution
+ Many a little makes a mickle.